Wake Up Foods is a website where people can buy ridiculously delicious waffles. It sounds simple and is really simple just the way a sharing economy venture should be. However, it does stand out from the crowd by making every aspect of e-shopping better. Creating this website, I aimed at communicating the simplicity, speed, and elegancy of modern shopping that only requires an internet connection.

Project Goal

The goal was to build the best customer experience for everyone who wants to buy waffles.

Solution

I worked to improve the look, feel and functionality of the website. I used a complete range of fidelity to support decision-making including sketches, user flows, wireframes, mockups and prototypes.

Wireframes

Home Page

Product Page

High-Fidelity Design

Home Page

Product Page